Coming from the future, before it was even launched, this is how NEOM came about, and this is how its founder, His Royal Highness, Crown Prince Mohammed bin Salman, envisioned it, as he laid its foundations to be the future, an agent of progress and change. It was therefore expected that “future” be intertwined with NEOM’s basic identity, its name, its values and its vision, and this is how NEOM is from the future and to the future.

Neom is a new urban area planned by the Kingdom of Saudi Arabia to be built in its northwestern Tabuk Province. The site is north of the Red Sea, east of Egypt across the Gulf of Aqaba and south of Jordan. The total planned area of Neom is 26,500 km2.The city's plans include multiple regions, including a floating industrial complex, global trade hub, tourist resorts and a linear city powered by renewable energy sources.[2] It was launched by Saudi Crown Prince and Prime Minister Mohammed bin Salman.